Our story

Brewing moments.
Building connections.

Canadian coffee heritage. A warm welcome in Pakistan.

From one cup to a world of moments

A little history.
A lot of heart.

Second Cup began in Toronto in 1975, with a first location selling coffee beans. By 1980, its Canadian network had grown to 130 cafés.

Espresso specialities and chillers followed in 1990. The first international cafés opened in 2003, and Second Cup arrived in Pakistan in 2013.

Today, we bring that same love of coffee to welcoming spaces where friends meet, ideas take shape and everyday moments become a little better.

Our vision

Continuous growth through innovation and dedication to excellence.

Our mission

Becoming the leading sustainable global premium café brand.

Our commitment

To deliver a premium sustainable café experience to all our guests.

Your Second Cup. Your moment.

From your morning coffee to an unhurried catch-up, there is a favourite waiting for every part of your day.