Our Vision is to be the leading sustainable global premium café brand
Our coffee journey began in 1975 as a Canadian shopping mall kiosk selling whole-bean coffee.
At Second Cup, we know that in order to provide the best coffee for our Guests, we must continue to work in harmony with both the environment and people who provide us with the best quality coffee beans. To both our Guests and coffee producers, we pledge that our coffee growing environment is treated with the utmost respect and dignity. All of our coffee producers provide a safe and healthy work environment and employees are compensated in a fair and equitable manner. We pledge that no coffee purchased from Second Cup is harvested from child or forced labour. As well Second Cup continues to support quality causes that will directly impact the lives of coffee farmers from around the world. All of our coffees are Rainforest Alliance Certified™ beans.