Our Point Of Difference

Second Cup is built on relationships and quality through our established network of Franchise Partners, Operators and skilled baristas. Our essence is an entrepreneurial spirit that accentuates local flavours while fostering quality and innovation in everything that we do.

Our Mission

Each Second Cup cafe is uniquely designed with a focus on the comfort of our guests and our premium brand culture. We strive to create a warm and inviting atmosphere within an ambient contemporary environment, incorporating relevant local elements and catering to the versatile needs of our guests and the communities we become a part of.

Our Selection Process

Ready To See What's Next?

We invite you to prepare and submit the Information for Regional Franchise Consideration and the requested additional information set out on the attached document.

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And Many More!

Proudly Brewing concepts are available for existing hospitality establishments seeking to elevate their existing hot and cold beverage offering as well as Vending and retail opportunities.